Following the successful operation of Universal Beijing Resort, I took charge of developing the concept for the Universal LOGO program.
The creation of Universal Studios was born from the needs of film production. Driven by curiosity about filmmaking, Universal Studios began offering tours of its studio back in the 20th century, fostering the development of its film culture.
Inspired by the growth of the film industry, we aim to combine iconic movie elements with the Universal logo to better introduce the history of Universal Studios to our Chinese audience.
